Teeth Falling Out and Salsa Dancing
See how our trade team let rip in the creativity stakes and pulled off a category-first!
Our trade team were hot to trot recently when they launched GSK’s ‘Global Pain Index’ to support its Voltarol pain relief brand to the trade media. Our interactive ‘Joy of Movement’ press event was held at iconic Pineapple Dance Studios where 15 leading trade media were treated to a Salsa dance lesson.
Meanwhile to launch Corsodyl’s ‘Dreams’ new TV ad. to the trade, we pulled off a first for the oral care category with a publishing house tour that had virtual reality at its heart. Mirroring the emotional angst that is shown in the Corsodyl ad where a woman dreams that her teeth fall out, our Samsung Gear VR headsets simulated the shock of losing a tooth. We also filmed journalists’ reactions to provide social content. As part of our ‘Influence in the Round’ proposition, we also extended the virtual reality activity to GSK’s employees at their head office – and they’re still talking about it.