The Happy Egg Co win for Cirkle!
The no. 1 free range egg brand in the UK, the happy egg co., has awarded its six figure annual retainer to us in a competitive pitch.
Parent company, Noble Foods, is the largest producer of free range eggs in the UK, in a market worth £800 million. Our strategy will focus on recruiting own label free-range egg consumers to the brand by driving differentiation on for the happy egg co. and demonstrating how it sets the ‘gold standard’ in hen welfare.
“From the outset, Cirkle demonstrated a real point of difference in the cluttered PR FMCG sector with its ‘Influence in the Round‘ proposition and proved they understood our target market of mums and our distinct tone of voice.