The no. 1 free range egg brand in the UK, the happy egg co., has awarded its six figure annual retainer to us in a competitive pitch.

Parent company, Noble Foods, is the largest producer of free range eggs in the UK, in a market worth £800 million. Our strategy will focus on recruiting own label free-range egg consumers to the brand by driving differentiation on for the happy egg co. and demonstrating how it sets the ‘gold standard’ in hen welfare.

“From the outset, Cirkle demonstrated a real point of difference in the cluttered PR FMCG sector with its ‘Influence in the Round‘ proposition and proved they understood our target market of mums and our distinct tone of voice.

The integrated campaign will ride on the positive momentum around eggs in terms of animal welfare, health benefits and consumer desire for provenance and transparency - whilst showing consumers why the brand is worth paying a little more for. We look forward to the team unlocking influence and advocacy to drive brand saliency and importantly, penetration.” commented Rob Newell, Marketing Director, the happy egg co. “As soon as we received the initial enquiry from the happy egg co., we knew it was a brand our teams would be extremely proud to work with and one we had a huge affinity for. We can’t wait to get started, leveraging the brand’s personality through an integrated mix of innovative consumer, social and trade initiatives that will create genuine cut-through in a highly commoditised category,” said our MD, Ruth Allchurch.

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