To create awareness of new Vagisil ProHydrate (aimed at the two thirds of women who suffer from vaginal dryness), we needed to overcome the wall of embarrassment that exists around intimate health.

We created a platform ‘The Intimate Truth’ and used it to speak to, and engage with women, in an honest, approachable and supportive way about the positive effects of Vagisil.

We commissioned research to uncover authentic consumer insight into how women rated their sex lives, the positive impact of intimacy and the negative effects of intimate dryness on their relationships and emotional wellbeing.

Working with sexual wellness expert and Match UK’s Dating Expert, Kate Taylor to produce the Intimate Truth Report. Kate also featured in our film that created for Blogger outreach and social media content. Results so far have included editorial in 15 influential blogs and the campaign is also being supported with a controlled messaging element through a series of engaging advertorials in women’s interest titles.

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