For our Sunshine Yellow campaign for The Happy Egg co, we commissioned scientists at The Mindlab to determine the emotional association between food colour and cheerfulness, and whether happiness really does increase when we eat yellow.

The findings confirmed the thinking that eating yellow foods make us feel the happiest (bananas 52%), egg yolks (51%), followed by pineapple, cheese and lemon.
Teams packaged up our news story and produced supporting photography and video for content for media and blogger influencers, going live on World Egg Day.


Resulting editorial coverage appeared across print and online national newspapers including The Sun, The Express, Daily Star and Metro, achieving 6 times more OTS than our original KPIs. News of our research findings has even reached The Happy Egg Co. in the USA who are keen to hear more.

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