Our happy egg team spent a day on one of its farms, immersing key foodie and lifestyle bloggers in a behind-the-scenes tour to show how the welfare of its hens is the brand’s top priority.

We used the power of our ‘Social Inner Cirkle’ community of online influencers to secure attendees which exceeded our KPI by +30%. Releasing the hens first thing in the morning, the bloggers visited the thousands of hens on the farm, collecting eggs and learning about the happy egg co. standards, behaviours and beliefs.

The resulting social posts across Twitter and Instagram during the day showed how positively the experience had been for our bloggers.

We put the VIB (Very Important Birds) eggs to the taste taste with a three course meal cooked on a camping stove by the head chef from Jackson & Rye.

As part of our ‘Experience in the Round’ internship scheme, one of our interns got to attend too, despite the 5am start there were lots of smiles.

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