To support Vagisil, the leading range of feminine, intimate health products, we created and launched ‘The Things I Wish I’d Known’ campaign which revealed insights around women’s intimate health issues and the lack of information/unwillingness to discuss the subject.

Our newsworthy research, insights and content created the conversation and put Vagisil at the centre of it –

empowering women to talk confidently about their intimate health issues. Media interest in the story was strong, with the coverage appearing in the Express, Mail online, Fabulous, Bella, Chat and Boots Health & Beauty Magazine.To further bring the campaign to life, we worked with a targeted group of online influencers to share open letters to their 18 year old selves discussing the ‘things they wish they’d known’ about their intimate health.

The emotive social media and Blog posts covered everything from relationships and intimacy to body confidence, helping to normalise the subject of intimate health.

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