This week we’re launching the Tic Tac Open House – our exciting pop up in Covent Garden.

Amplifying the brand’s new ‘Open up’ TV campaign, the Tic Tac Open House is an interactive experience designed to encourage people to open up in a fun and light hearted way with each other. Tic Tac fans will get to immerse themselves in the colourful world of Tic Tac and peek into the archives to discover what has made the iconic brand a household name for almost 50 years.

Guests will be able to create their own bespoke Tic Tac flavour mix from a choice of 10 individual flavours and can then personalise their unique pack with a light-hearted message on the label.

We’ll also be crowd sourcing new flavour suggestions with the most creative being shared with Tic Tac’s Research & Development team for potential future innovation. There’ll also be a ‘Mixers’ cocktail bar, inspired by Tic Tac’s famous flavours and attendees will be encouraged to ‘Shake their Tic Tacs’ in the Tic Tac GIF photoboot as well as the chance to win tickets to music festival, Elrow for anyone sharing their GIF using the hashtag #TicTacOpenUp *.

The Tic Tac Open House is open to the public from 12pm – 8pm on 15th and 16th June 2018, at The White Space, 5 Great Newport St, London WC2H 7JB and entry is free. We’ve already created a buzz about it across social and look forward to throwing open the doors to media and influencers ahead of the public arriving. See you there!

(*T’s and C’s apply).

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