To make noise in the trade around Tic Tac’s Apple Burst variant, our team got independent & convenience retailers fired up by announcing a competition for them to win trips to the ‘big apple’ itself.

To make noise in the trade around Tic Tac’s Apple Burst variant, our team got independent & convenience retailers fired up by announcing a competition for them to win trips to the ‘big apple’ itself.

As well as the main prize of a three night stay in New York, runners up could also win point-of-sale kits to maximise awareness (and sales) of Tic Tac in store. Our trade campaign amplified the retailer competition through a mix of integrated paid, earned and owned tactics including editorial, print and digital advertising - including impactful takeovers of The Grocer and Convenience Store’s front pages, with links to a bespoke microsite.

We have already achieved editorial in 100% of target trade media, driving longevity of news for the brand across a three month period. The campaign represented a first for Tic Tac, moving away from traditional trade promotions that offer retailers free stock, to giving them an interactive brand experience and aspirational prize.

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