Our trade team are on an awards roll, having helped our clients make the shortlists for 3 prestigious industry awards.

Our trade team are on an awards roll, having helped our clients make the shortlists for three prestigious industry awards.

The Grocer magazine – the leading voice of the fmcg sector runs its annual Grocer Gold Awards, recognising innovation, excellence and outstanding achievements amongst the country’s leading food & drink brands and manufacturers. We’re delighted that our clients represent over 30% of the ‘Brand of the Year’ shortlist, which saw us pen the award entries for Premier Foods’ Bisto and Ferrero’s Kinder Pink & Blue. Watch this space on 9th June when winners will be announced at The Guildhall ceremony by Goodness Gracious Me’s Sanjeev Bhasker.

The PR industry’s leading body, the PRCA has also recognised our trade PR excellence, shortlisting our Kinder Pink & Blue PR campaign in the B2B category of its DARE awards. As well as taking journalists on a nostalgic journey back to their childhood through our ‘Kidult’ launch event at the Museum of Childhood, we staged a disruptive ‘pink and blue’ take-over of the trade media. We proved that 85% of retailers were made aware of the Kinder Pink & Blue launch by reading about it in the trade press and our campaign helped Ferrero deliver +70% incremental sales. Results are announced on 2nd July at the glitzy award do in Brighton.

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