As part of our influencer programme for Pernod Ricard UK’s Graffigna wine portfolio, we recently held a number of virtual wine tastings hosted by Chief Winemaker, Nacho Lopez from Argentina.

This was to mark Malbec World Day and saw key influential media including The Buyer and Pub & Bar being delivered three bottles of Graffigna which had been personally chosen by Nacho.

Then the sensory journey from harvest to bottling began with journalists being able to interact online with Nacho as he brought the essence of a San Juan, Argentinian vineyard to life.

Journalists gave positive feedback referring to 'the future of modern wine journalism is virtual wine tasting'.

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