Last week we made a big noise at pharma giant GSK’s head office as we launched the latest innovation from its Voltarol brand - the UK’s No. 1 product for topical pain relief. Accredited Ironman coach Mick Cronin, aka MCfit, put trade media from the pharmacy sector through their paces with a bespoke fitness class to bring Voltarol’s ‘Joy of Movement’ proposition to life. Leading journalists from Pharmacy Business, P3,

Training Matters and OTC Bulletin took part in a ‘core and flex’ class, complete with a competitive ‘plank off’. The activity was supported with branded buyer boxes sent directly to retail buyers, as well as a journalist ‘Active’ competition (in support of Sport Relief) – where we issued media with pedometers to establish the highest amount of steps. The gracious winner was Glen Izard from Pharmacy Business (who we knew wore his pedometer to our recent Cirkle Oskars event, where he used up some ‘steps’ on the dancefloor).

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