To generate awareness in the marketing and fmcg trade media about Walkers’ UEFA Champions League atl and new re-sealable 175g Sharing Pack, our mini trade media tour saw lucky journos receiving some high profile goodies.

Branded Table Football sets and personalised football shirts were delivered to over 10 titles including The Grocer,
Scottish Grocer, Asian Trader, Forecourt Trader, Marketing Week and Campaign. Journalists also received new Walkers’ Sharing Packs - complete with footie fans’ faces, cropped on packs to encourage selfie and sharing across social media.

We hope there’ll be some friendly rivalry amongst the media as they reveal their competitive streaks in the Table Footie play offs.

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