Find out how we're engaging mum's through key online influencers.

Part of our online influencer programme for HiPP Organic, our team held an intimate ‘Baby Brunch’ Blogger event to celebrate the launch of the brand’s new ‘Wean Team’. The ‘Wean Team’ is made up of leading parenting bloggers – who are just about to start weaning their 4 month old babies. They will share their advice and experience online to engage with HiPP’s target market as part of our year-long blogger programme.

Throughout the year, they will capture every moment of weaning – from new tastes and how to cope with allergies and intolerances, to the first time their babies feed themselves and family mealtimes.. HiPP Organic will be there every step of the way offering expert and helpful advice to the Bloggers and their online communities. With a hugely impressive 90% attendance, mummy and daddy Bloggers as far afield as Belfast came along to the event along with their little ones and heard from HiPP Organic’s Nutritionist who also devised personalised plans for them.

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