Our HiPP Organic team hosted an exciting weaning graduation ceremony for 10 tiny tots and their families. This was to mark a year after we launched the HiPP Organic Wean Team – a year long weaning programme with 10 parenting bloggers and their little children.

The graduation party not only congratulated our influencers on taking part in our Wean Team, by being

presented with a ‘Golden Spoon’ Award, as well as mini mortar board and gowns, but it provided further infant nutrition insights for the baby brand and its nutritionist ambassador.

Putting leading parenting bloggers at the centre of our influencer campaign, they have helped generate a targeted reach of over 1 million across social channels.

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