21st September 17
Our trade team donned their high viz. jackets to immerse themselves in the world of wholesale – a key trading channel for our fmcg food & drink clients.
As well as learning about how wholesalers are diversifying their offering e.g. exporting to China and the USA, and the role of digital platforms for on-line ordering services, our team also witnessed first hand the strategic importance of stock display citings, from a retail buyer’s perspective - indeed how this drives their purchasing behaviours.