Our trade team donned their high viz. jackets to immerse themselves in the world of wholesale – a key trading channel for our fmcg food & drink clients.

Visiting Bestway Wholesale, the UK’s largest independent cash & carry, they gained first hand insight - invaluable to feeding our strategic brand campaigns.
As well as learning about how wholesalers are diversifying their offering e.g. exporting to China and the USA, and the role of digital platforms for on-line ordering services, our team also witnessed first hand the strategic importance of stock display citings, from a retail buyer’s perspective - indeed how this drives their purchasing behaviours.

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