Hear how we're using consumer insight to support another fantastic cause

Our teams were tasked to generate awareness of Mission Dei’s on-pack partnership with Breast Cancer Care during the now iconic, month of Pinktober. Targetting women 25-44, we tapped into the relevant and super-rich insight territory of ‘friendship’, connecting with the brand’s core audience and driving emotional relevance through key social media channels.


Heroing the emotional connections that women have, and use through the good times and the hard times, Mission Deli will wrap the UK in love for the 31 days in October. Campaign elements include #wrapinlove influencer outreach; competitions across key online bibles including Glamour, OK! and Sunday Express, as well as ‘pinktovers’ on the brand’s owned channels – turning its Facebook and Twitter pages pink. Competition entries have already exceeded industry averages and the still-live campaign is set to smash original KPI’s in terms of audience engagement and reach

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