March saw our trade team unveil the brand new B2B retailer website that it created for Ferrero as part of our trade remit for the confectionery giant.

The new platform was created with retailer insight at its heart and is designed to support retailers in growing their businesses, at the same time as increasing Ferrero’s leadership and credibility in the trade space.

Research conducted through our ‘Retailer Inner Cirkle’ community, identified confectionery as the category that retailers want the most help with from their suppliers and 'Your Perfect Store' will help convenience retailers maximise their confectionery fixtures' potential.

Featuring three key pillars - Grow Your Sales, Know Your Shopper and News & Insights, the website is fully mobile-optimised for retailers on-the-go and also includes interactive stock list gap analysis, planograms and merchandising collateral and advice.

The new website, along with an integrated B2B Twitter feed, has already received extremely positive feedback from the industry, including Ferrero’s key customers.

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