Your brand has just been denigrated on social media, word is spreading at record speed and it gets out of control. What do you do? Never has real-time marketing meant more as Twitter breaks the news faster than broadcasters and stories can catch fire in seconds. With corporate reputation in the spotlight more than ever, we create effective risk mitigation, issues management protocols, robust preparedness strategies and digital crisis simulation training for our clients.
Our experience includes site closures, contaminated baby food, food safety standards issues, factory fires, consumer backlash and product recalls, and our Associate Director - The Grocer's ex News Editor - also runs regular high profile media training for clients.