measurementintheround

Taking a strategic approach to client campaign evaluation, our teams embrace industry best-practice through our 6-step ‘Measurement in the Round’ evaluation model. As every client’s requirements vary, we tailor our approach, creating a clearly defined set of measurable objectives, that ask what success looks like. At the end of each campaign we evaluate Campaign Tactics, Results (including awareness, influence, engagement) and Outcomes (measuring the commercials as well as reputation and behavioural shifts).

We don’t stop there and are passionate about helping clients showcase their campaigns to their stakeholders through a suite of impactful film, digital, print and display collateral.

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