As well as pre-planned campaigns, our ‘always-on’ mentality means we have the agility and flexibility to react to the news and cultural agendas on behalf of our clients and their brands. As social media conversations unfold at breakneck speed, PR can react to these 'unscripted' moments and our teams are experts in creating authentic and engaging content that's steeped in real-time.

Our real-time client programmes have seen us hijack stories for the likes of ... Ambrosia - personalised packs sent to footie legend Jermaine Defoe abroad when he said it he was homesick for the custard; Just for Men - we mocked up packs with Ant & Dec's face on the front when they revealed they'd spotted grey hairs; HiPP Organic - we created a social media 'prince or princess' sweepstake for Wills & Kate's second baby - all receiving multiple tweets/retweets and social chatter.

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