As well as pre-planned campaigns, the fact that we're ‘always-on’ means we have the agility and flexibility to react to the news and cultural agendas on behalf of our clients and their brands. As social media conversations unfold at breakneck speed, PR can react to these 'unscripted' moments, through authentic and engaging content.

Our real-time client programmes have seen us hijack stories for the likes of ... Ambrosia - personalised packs sent to footie legend Jermaine Defoe abroad when he said it he was homesick for the custard; Just for Men - we mocked up packs with Ant & Dec's face on the front when they revealed they'd spotted grey hairs; HiPP Organic - we created a social media 'prince or princess' sweepstake for Wills & Kate's second baby - all being shared and retweeted to increase positive noise across social media.

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