We harness the power of trade communications, using it as a business growth driver to bring our clients closer to their customers. We're continually at the forefront of insight with ‘Retailer Inner Cirkle’ - our exclusive community of 300+ retailers, accessing them to measure the impact of trade communications on their purchasing behaviour.

Our trade team unlock influence and combine strategic intelligence with creativity to create cut-through across multiple trade channels - from communicating with top level grocery buyers, wholesale depot managers and foodservice stakeholders, to retailers, sales reps and field merchandisers. Corporate profiling, thought leadership, category education tools, sales/POS/training materials, sponsorships and customer engagement programmes have all earned us The Grocer's Trade PR Agency of the Year title (three times).

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