We harness the power of trade communications, using it as a business growth driver to bring our clients closer to their customers. We're continually at the forefront of retailer insight with ‘Retailer Inner Cirkle’ - our exclusive community of independent retailers, accessing them to measure the impact of trade communications on their buying decisions.

Our trade teams unlock influence and combine strategic intelligence with creativity to create cut-through across multiple trade channels - from communicating with top level grocery buyers, wholesale depot managers and foodservice stakeholders, to retailers, sales reps and field merchandisers. Corporate profiling, thought leadership, category education tools, sales/POS/training materials, sponsorships and customer engagement programmes have all earned us The Grocer's Trade PR Agency of the Year title (three times).

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