After twelve years in marketing and PR roles, Caroline decided to 'go it alone' and founded Cirkle in 1998 - to what is now one of the UK's leading consumer brand PR agencies. At the heart of its success lies Caroline’s energy, drive and positivity and she built the agency on two mantras - 'being proud and confident' and 'being fair and reasonable'. Recruiting the best talent and engendering trust in her staff, Caroline has built an innovative, results-oriented business model that offers teams work/life balance. Winning multiple awards for employee engagement is testament to this commitment.
Caroline lives and breathe her own values which include 'Maximising Potential', 'Whole-Heartedness', 'Dignified Resilience' and 'Highlighter Yellow' - always looking for the positive opportunity in every challenge. Caroline is a Fellow of the PRCA, inaugural Chairman of PRCA PR Council, the UK’s Female Entrepreneur of the Year (Fast Growth Business Awards), PRCA’s Agency Head of the Year and a previous winner of the Daily Telegraph’s Britain’s Fittest Director! Caroline has also been awarded an honorary doctorate by the University of Bedfordshire for services to Marketing/PR.Back to the Team