jonathansmith

director,trade

An accomplished trade and corporate heavyweight, Jonathan has 15 years experience of reaching his clients’ customers in the most effective ways, helping them deal with regulatory and legislative issues as well as running category education campaigns. With a proven track record of injecting creativity into trade communications as well as winning numerous awards, Jonathan has run integrated and disruptive PR campaigns for multi-brand owners including JTI, Wrigley, Nestlé Confectionery, Unilever and Reckitt Benckiser. Calm in a crisis, Jonathan thrives on providing clients with trusted strategic council. Continually pushing the boundaries to achieve tangible results that positively impact his clients' bottom lines, Jonathan gets a strong sense of achievement from developing new creative routes to communicate key messages and cut-through in the highly competitive retail landscape.

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Having had a good coffee and a bacon sandwich. Outside of work I take in as much sun, sky and nature as possible.
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