MAX FACTOR x PRIYANKA

#ColourMeConfident

Max Factor and Priyanka Chopra Jonas celebrate the unique beauty of every individual with an empowering and all-inclusive Universal Colour Collection

To launch it we created a global media & influencer strategy toolkit, editorial style BTS photoshoot and video with Priyanka…Meet & Greets with 100 customers, take-over of Piccadilly Circus Lights, 1-2-1 media interviews with UK, Germany and Italy media, Global media & influencer launch party…

SOLD OUT. Golden Dust & Wild Flamingo lipsticks sold out following the launch

1.1M

Social interactions

Sold out

Following campaign launch

500M

Campaign reach

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