We are delighted to announce the launch of ‘Retailer Inner Cirkle’ this month as a new service for our clients to tap into. The collective is made up of a group of entrepreneurial and influential store owners within the convenience channel, formed to support our clients in sharing insight, advice and continuing to cement relationships. The retailer members will also have the opportunity to be among some of the first to try new products, be involved in campaign development and attend events put on by Cirkle in collaboration with brands and businesses operating in this channel.

The introduction of Retailer Inner Cirkle forms part of out ever-growing B2B influencer marketing offering and coincides with recent research we conducted on the power of trade influencers. The study revealed that 42% of marketers who took part said they currently use them in their campaigns, 35% said they have previously and 14% said they will consider trade influencers for future initiatives.

Amy Searle, Managing Director, Trade Communications at Cirkle, comments: “Owing to the fast-paced nature of the convenience channel and the ever-evolving demands from consumers, it’s so important for retailers and our clients to connect and collaborate in order to enjoy success together. Our recent research revealed that of those marketers who have used B2B influencers in their trade PR campaigns, 91% rated the results as ‘effective’. This highlights the value in working in this way, and the launch of our Retailer Inner Cirkle is ideally timed for our clients to tap into ahead of 2024 campaigns and activations kicking off.”

For more information, or for brands looking to get involved, contact Amy Searle at amy.searle@cirkle.com