DRONCIT

B2B RETAIL TRADE

Tackling tapeworm awareness for Vetoquinol

MAKING DOG POO SPLAT ACROSS THE HEADLINES

If we asked you the question ‘have you ever spotted someone leaving a dog poo somewhere they shouldn’t have?’, we know what your answer will be. Yes.

It happens all the time and even more so in the countryside. There’s an assumption that because it’s a field, it’s fine to leave – but hidden dangers lurk in the form of tapeworms.

Tapeworms don’t get as much of the limelight as their parasitic friends, the lungworm… so we needed a way to change pet owner behaviours and make sure it was known why treating for tapeworm is important.

With a B2B2C approach, we worked with some cracking farming influencers – Red Shepherdess and Sean the Sheepman – to show exactly what happens to livestock if you do leave a poo out on your walk. Costing farmers millions every year, we were able to make people stop and think twice about picking up a Droncit tapeworm treatment on their trip to the vets.

78K

SOCIAL MEDIA

VIEWS

40%

INCREASE IN UNIT SALES YOY

345M

OPPORTUNITIES TO SEE

More consumer case studies

TANGO – ‘TAN-GO’

by Chris Grabowski | Sep 5, 2024 | Case Studies, Consumer

ConsumerYes You 'Tan-Go'.. saving summer Everyone loves a holiday...None more so than Gen Z With the big post exam trip to Spain or Greece a coming-of-age defining experience... BUT with the COL crisis these trips were looking increasingly unlikely, with budgets just...

VETOQUINOL – WORMS!!

by Chris Grabowski | Sep 4, 2024 | Case Studies, Consumer

ConsumerWith a spike in cat ownership, and the COL crisis reducing costly vet visits, there was a lack of awareness of the dangers of parasitic-worms.THEY LIVE AMONG US!! Worming treatment producer, Vetoquinol briefed us to address this. Living inside the pet, growing...