ARMSTEAD
B2B RETAIL TRADE
Hot competition leading to hot B2B sales leads
Getting tradies to tackle the Armstead Arena Challenge
Picture this… you’re a tradie walking out of Greggs after picking up your morning sausage roll and there’s a competition to win £1,000 worth of prizes, do you have what it takes to take on the Armstead Trade Arena Challenge?
From donning a bright red jumpsuit to searching a toolbox for a branded paintbrush, the challenge focused on the perfect balance of speed but with a high-quality finish. Partnering with well-known trade radio station, Fix Radio, we toured the country with a roadshow built to generate leads, drive brand affinity and provide first-party data capture.
1,500+
TRADESPEOPLE REACHED ACROSS UK
800+
IN-DEPTH CONVERSATIONS WITH TARGET CUSTOMERS
28
PIECES OF coverage ACROSS TRADE & REGIONAL PRESS
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Drop Cirkle a message and we’ll be in touch:
Corporate Reputation:
tommy.gibbs@cirkle.com
B2B & Trade:
amy.searle@cirkle.com
Consumer:
kate.gibson@cirkle.com
Digital & Social:
andrew.boyers@cirkle.com