ARMSTEAD

B2B RETAIL TRADE

Hot competition leading to hot B2B sales leads

Getting tradies to tackle the Armstead Arena Challenge

Picture this… you’re a tradie walking out of Greggs after picking up your morning sausage roll and there’s a competition to win £1,000 worth of prizes, do you have what it takes to take on the Armstead Trade Arena Challenge?

From donning a bright red jumpsuit to searching a toolbox for a branded paintbrush, the challenge focused on the perfect balance of speed but with a high-quality finish. Partnering with well-known trade radio station, Fix Radio, we toured the country with a roadshow built to generate leads, drive brand affinity and provide first-party data capture.