Here today, gone tomorrow – reputation vs. ESG

Here today, gone tomorrow – reputation vs. ESG

Earlier this month, The RepTrak Company released its 2021 Global RepTrak 100 – considered the ‘world’s most comprehensive reputation study’. Naturally, COVID-19 had an impact on brand movement within the Top 100, but not in the way one might expect. The Top 100...
How ‘It’s A Sin’ Harnessed The News Cycle

How ‘It’s A Sin’ Harnessed The News Cycle

In a year where logging into Netflix has become second nature, you could be forgiven for getting lost in a blur of binges and boxsets. However, one series has succeeded where others have failed, capturing the attention of the nation. Russell T Davies’ critically...
Little Moons: Big Success

Little Moons: Big Success

Unless you’ve been hiding under a rock (and really, who could blame you) you’ll have heard of Little Moons. Gracing the shelves of select retailers, like Tesco and Wholefoods, Little Moons are small, delicious balls of ice cream wrapped in a sticky rice dough, known...
‘The Importance of PR for Business Success’

‘The Importance of PR for Business Success’

What is Public Relations? It’s an industry cliché, but a truth, the PR industry is very bad at its own PR, and PR agencies are worse. So much so that if you asked the partner, parent, friend of anyone working in PR, what they think PR is, you would either get a sort...