Captain Birdseye
…ALL ABOARD-SHORTSLooking to rebuild fame for Captain Birdseye after a relative quiet period during lockdown(s)
We partnered with ethical clothing producer BlueBuck, to produce the range, made of recycled sea bound plastic
Featuring the colours and detailing of the Birds Eye brand
And all modelled the Captain himself.
73
Pieces of Coverage
546.7m
Total OTS
10
National titles
Brand recall
in earned media increased by 7%, and social media recall increased by 4%
+19% increase in brand recognition for Captain Birdseye (up to 79%)
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