Captain Birdseye

…ALL ABOARD-SHORTS
Looking to rebuild fame for Captain Birdseye after a relative quiet period during lockdown(s)

We partnered with ethical clothing producer BlueBuck, to produce the range, made of recycled sea bound plastic

Featuring the colours and detailing of the Birds Eye brand 

And all modelled the Captain himself.

73

Pieces of Coverage

546.7m

Total OTS

10

National titles

Brand recall

in earned media increased by 7%, and social media recall increased by 4%

+19% increase in brand recognition for Captain Birdseye (up to 79%)

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