Blog

NOW MORE THAN EVER BEFORE, PR HAS A STRATEGIC ROLE TO PLAY IN BUILDING TRUST WITH CONSUMERS, STAKEHOLDERS AND PARTNERS - TO DRIVE OUTCOMES AND COMMERCIAL VALUE At Cirkle, we believe an insight-driven earned media approach punches well above its weight to deliver...

Sixteen years ago, when I had my first child, the workplace for women was very different. In fact, it often felt that if you wanted to get ahead, you should behave as if you were a man. As a pregnant woman I would grin and tolerate the comments of ‘pregnancy brain’...

  Last week Alexa Stewart and I attended the AD NET ZERO Global Summit to understand how we, as Cirkle, can elevate the work and ESG commitments we have as an organisation and the counsel we provide to our clients.  There is a sense of shared responsibility...

With 2023 planning in full swing, and more scrutiny than ever on ROI, I wanted to share some of my key takeaways from last week’s Effie leadership summit about the dynamics of effective measurement. We know evaluating direct impact in terms of audience attitudes and...

Cirkle has hired two former trade journalists in senior roles focused on content in the growing trade division. Steven Lambert, Cirkle’s new editorial manager, has nine years experience at b2b titles including Retail Newsagent and Asian Trader. In his new role,...

Paint and coatings company AkzoNobel’s has brought in Cirkle to provide PR and social media comms across all its UK brands after a competitive pitch process. Cirkle will deliver large-scale consumer activations to support key brand initiatives as well as proactive and...

Heineken has appointed Cirkle for its trade PR account. It follows a competitive pitch involving a number of agencies and sees Cirkle added to the Heineken roster. Ruth Kieran, CEO at Cirkle, said: “We are thrilled to join Heineken UK’s roster of agencies to deliver...

Cirkle is tasked with driving awareness of The Wine Society’s unique business model which puts its members before profit to deliver fairer prices and exceptional wine quality. The agency’s work aims to grow The Society’s membership by communicating its multi...

For the last few years influencer marketing has been many things for many brands and agencies – a buzz word, a dirty word, an overused word. All too frequently influencer marketing is thrown around to bolster campaign metrics and increase visibility. It isn’t that...

In September, I had the pleasure of listening to some of the beauty industry’s most experienced marketing professionals and experts discussing the movements and trends shaping the beauty landscape. First up, was The British Beauty Council’s fantastic British Beauty...