MARS PETCARE

State of the Pet Nation report

21

PIECES OF COVERAGE

2.2M

TOTAL REACH

a category first

Widespread editorial news coverage was supported by a series of high-profile interviews with Category and Marketing Director, Nick Foster, and a tailored package of digital advertising across key titles.

In total, the report generated…

21 pieces of coverage and delivered a truly ‘pawsome’ reach of almost 2.2m across trade, business and specialist press.

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