DULUX
DIGITAL & SOCIAL
Making Home, Home Again
We showcased how even a modest redecoration can have a significant emotional benefit….whether that is relationships, health or life adjustments – a lick of Dulux paint can provide a little bit of hope when we need it most….
Dulux worked with three influencers / creators, to co-create a bespoke ‘new chapter’ palette, featuring the new EasyCare colours, for each individual story.
Using colours that truly reflect who they are and their new normal…
27%+
search increase
1.6m
True reach
90%
spike in searches for easycare
Helping them reclaim the feeling of their home and step into a new chapter of their lives that they are excited for – whilst inspiring others to do the same
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Let’s have a chat
Email us with your burning questions:
Drop Cirkle a message and we’ll be in touch:
Corporate Reputation:
tommy.gibbs@cirkle.com
B2B & Trade:
amy.searle@cirkle.com
Consumer:
kate.gibson@cirkle.com
Digital & Social:
andrew.boyers@cirkle.com