BIRDS EYE GREEN CUISINE

B2B RETAIL TRADE

Using Green Cuisine’s Olympic sponsorship, to bring communities together around the hub of the local store.

Kit Out Your Community

With many pubs, high-streets and community spaces closing due to lockdown(s), we created a campaign that celebrated the convenience store as the centre of community life. Helping to get consumer through the door and public up and active, inspired by the Olympics

Targeting independent retailers (and symbol groups), we incentivised retailers to stock up on Green Cuisine by giving them the chance to win sports equipment for good causes in their local community.

400m

Total Reach

122

TOTAL PIECES OF MEDIA COVERAGE SECURED

89

PIECES OF national

media coverage

Creating a 5.4%YOY value sales increase within the convenience channel (without any other additional comms support)

A chance to win

This could be; schools, community centres or children’s’ sports teams, they simply had to stock Green Cuisine in the lead up the Olympics to be in with a chance of winning.

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