GUINNESS
B2B RETAIL TRADE
Driving Convenience Summer Sales
lovely day for a guinness
We were tasked with creating a standout execution plan for Guinness Lovely Drops to:
– Drive convenience customer FOMO via executional excellence (number of activations)
– Drive shopper pull-through and brand love (sales uplift)
– Drive industry recognition (organic reach & industry wom)
– Step-up Diageo’s convenience excellence
1.2m
Total Reach
24
TOTAL PIECES OF MEDIA COVERAGE SECURED
12
retailer ugc
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