MARS PETCARE

PARTNERS FOR LIFE

DREAMIES (Mars Petcare), aligned with the LGBT Foundation, to assist this pet loving community, offering somewhere to turn for those battling mental health challenges, and to showcase how pets can help to improve overall mental health.

300%

UPLIFT IN SOCIAL ENGAGEMENT WHEN THE PARTNERSHIP WENT LIVE

46%

UPLIFT IN CALLS TO THE LGBT FOUNDATION HELPLINE, HELPING MORE THAN 350 ADDITIONAL INDIVIDUALS’

3.6M

OVER 3.6MILLION IN REACH FROM THE BTL CAMPAIGN ELEMENTS ALONE

Inclusion for all

DREAMIES (Mars Petcare), aligned with the LGBT Foundation, to assist this pet loving community, offering somewhere to turn for those battling mental health challenges, and to showcase how pets can help to improve overall mental health.

52% of LGBT people experienced depression in the last year – 42% said they felt at some point that life wasn’t worth living.

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