NEWS & VIEWS

For the last few years influencer marketing has been many things for many brands and agencies – a buzz word, a dirty word, an overused word. All too frequently influencer marketing is thrown around to bolster campaign metrics and increase visibility. It isn’t that...

In September, I had the pleasure of listening to some of the beauty industry’s most experienced marketing professionals and experts discussing the movements and trends shaping the beauty landscape. First up, was The British Beauty Council’s fantastic British Beauty...

There aren’t many times when it’s ‘ok’ to talk about adult-content, particularly in a work or professional context. It is rarely a polite water-cooler conversation starter. But the recent news involving Onlyfans has got everyone talking, and it provides an interesting...

But, what is Brand Building? You might have a product you sell, or a service with a beautiful logo, stunning packaging, website and pithy tagline, but that isn’t your brand, your brand is the consumer perception of what you offer. It’s often not what you think it is,...

It felt appropriate to sleep on the BrewDog debacle before writing any thoughts on it. Give the initial dust chance to settle. See what comes out from both sides. Yesterday was somewhat of a whirlwind for one of the golden brands of our time. It claims to be the UK’s...

Being adaptable, embracing change and finding new ways to get closer to your shoppers – both physically and virtually – is essential to successful retail comms during a year when we’re getting back on track. Those retail brands that are able to connect with shoppers...