NEWS & VIEWS

“If you make a superior product, people will buy it” Soichiro Honda We couldn’t agree more, and why we are so thrilled to be appointed by Honda to support its 140-strong network of dealerships across the UK. Out remit will drive engagement, purchase consideration and...

Week 5 of lockdown saw some more impressive brand work aimed at helping consumers and the frontline – and in some cases, injecting much needed lightheartedness. Dyson released 44 ‘Challenge Cards’ – engineering and science experiments for kids to do at home using...

As Captain Tom Moore approaches his 100th birthday, having raised £28m+ for the NHS with his garden laps, we continue to celebrate some impressive brand behaviours that have caught our eye during lockdown. EE’s celeb. ambassador, Kevin Bacon, spoke with authenticity...

Being helpful and acting with empathy and authentic purpose – legacy brands will be remembered for how they helped society, those in need and the most vulnerable during the COVID-19 era and beyond. With a wealth of brands across a broad range of sectors, pivoting with...

A self-isolating #Cheers To those brands keeping their heads – take a read of our Creative Director, Chris Grabowski’s thoughts. Corona is terrifying, in all-sorts of ways. You worry about parents, grandparents, friends, friend’s mental health, and those people who...