NOBLE FOODS
UK’s no. 1 fresh and liquid egg supplier called us in to launch its first ever brand into the foodservice channel.
The Great British Egg Co
The brand – The Great British Egg Co., was set up specifically to service the needs of a range of food operators across the industry.
Our foodservice PR campaign included live demos to chefs, caterers, media and key buyers – held at London’s food mecca Borough Market- bringing innovative, convenient and healthy recipe suggestions to life for their menus, including gluten-free Yorkshire Puddings and Scrambled Egg Burgers.
400m
Total Reach
122
TOTAL PIECES OF MEDIA COVERAGE SECURED
89
PIECES OF national
media coverage
Achieved blanket editorial coverage across key trade media including The Grocer, Just Food and The Caterer.
cracking a new audience
And for kids who notoriously under-index when it comes to choosing egg dishes, Egg Bites were showcased as an enjoyable format that wouldn’t make children think they were eggs!
ARMSTEAD – ARENA CHALLENGE
B2B RETAIL TRADEHot competition leading to hot B2B sales leadsGetting tradies to tackle the Armstead Arena Challenge Picture this… you’re a tradie walking out of Greggs after picking up your morning sausage roll and there’s a competition to win £1,000 worth of...
Green Cuisine – Kit Out Your Community
Using Green Cuisine’s Olympic sponsorship, to bring communities together around the hub of the local store.
WALKERS – All I Want For Christmas
How did we alert retailers to Walkers’ biggest ever Christmas campaign, featuring Mariah Carey?
Let’s have a chat
Email us with your burning questions:
Drop Cirkle a message and we’ll be in touch:
Corporate Reputation:
tommy.gibbs@cirkle.com
B2B & Trade:
amy.searle@cirkle.com
Consumer:
kate.gibson@cirkle.com
Digital & Social:
andrew.boyers@cirkle.com