NUTELLA
SOCIAL & DIGITAL
Making Nutella THE spread on Pancake Day via a flipping good influencer partnership…
FLIPPING PERCEPTIONS – FLIPPING EK’
Who better to get the message out than Love Island’s very own pancake queen, Ekin-Su – fresh off her announcement for Dancing on Ice and very media relevant, ensuring efficiency across channels. Incorporating a competition helped to drive traction back to the brand channels.
2.3M
ReELS VIEWS
700+
COMMENTS
3.2%
ENGAGEMENT RATE
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