PEPSICO

B2B RETAIL TRADE

Creating FOMO for the UK’s hottest launch

igniting trade influencers

To unlock distribution points, create FOMO and support the HOTTEST launch of 2024 in the crisps & snacks category, we shone a light on the importance of B2B influencers by working with our Retailer Inner Cirkle from campaign concept to delivery. We created an innovative peer-to-peer influencer campaign that set the convenience retail channel alight for the roll out of ‘Extra Flamin’ Hot’ – a three-strong range bringing Walkers, Doritos and Wotsits together under one platform. Alongside traditional B2B earned and paid media, the team ignited a retailer-led social movement within the industry, leading to unstoppable sales success – Doritos Extra Flamin’ Hot is the biggest crisps and snacks sharing launch in the channel this year.

all 3

products in t0p

10 performing npd

60+

TOTAL PIECES OF

influencer MEDIA COVERAGE

16

cases sold in one store in 8 days

Nic Storey, Senior Sales Director for Impulse at PepsiCo:

“The results of this campaign really do speak for themselves. The activation surpassed all our expectations and we’re extremely proud to have worked in partnership with Cirkle, an agency which truly understands our customers and the channels we needed to prioritise. Convenience retailers are hugely important to our business, and with the collaborative approach of the Retailer Inner Cirkle, we were able to create a huge buzz around the new range and help launch activations that have cemented themselves as best-in-class within the industry.”

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