ROBINSONS
Consumer
Turning the iconic Wimbledon turf purple for the launch of Robinsons Blackcurrant
PURPLE PATCH
For the launch of ‘new’ Robinsons Blackcurrant squash we gave one of Britain’s most famous institutions, Wimbledon Lawn Tennis Club, a big Barney the Dinosaur style makeover. Turning the hallowed turf from green to bright, bold blackcurrant purple…
Well.
Not really.
In fact, an April Fools, created completely through ‘Photoshop’ without a single blade of grass impacted, and a budget hardly dented.
400m
Total Reach
122
TOTAL PIECES OF MEDIA COVERAGE SECURED
89
PIECES OF national
media coverage
Helping Robinsons Blackcurrant to become the NO.1 Flavour NPD in Squash (Nielsen)
Bringing in over 140,000 incremental shoppers to the brand (Kantar)
–
Deliberately Divisive
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