SERVICES

b2b, rETAIL TRADE & SHOPPER SOLUTIONS

Connecting Brands with Customers Through Route to Market Expertise

We craft strategic B2B communications campaigns that not only enhance brand reputation but also drive meaningful customer engagement. From brand marketing to experiential events, trade shows, and content creation, we provide comprehensive solutions that resonate with your key customers. Your customers may be grocery retailers, hospitality chains, veterinary practices, dentists or housing designers. You name the audience, our team will connect you via powerful route to market levers. Whether it’s developing creative communications launch plans for your brands and category strategies, building B2B websites, or delivering top-tier shopper marketing strategies, our expert team brings creative insight and flawless execution to every project.

Case Studies

PEPSICO – FLAMIN’ HOT

by Cirkle Team | Sep 6, 2024 | Case Studies, Trade & B2B

B2B RETAIL TRADECreating FOMO for the UK's hottest launchigniting trade influencers To unlock distribution points, create FOMO and support the HOTTEST launch of 2024 in the crisps & snacks category, we shone a light on the importance of B2B influencers by working...

GUINNESS – LOVELY DROPS

by Cirkle Team | Sep 6, 2024 | Case Studies, Trade & B2B

B2B RETAIL TRADEDriving Convenience Summer Saleslovely day for a guinness We were tasked with creating a standout execution plan for Guinness Lovely Drops to: - Drive convenience customer FOMO via executional excellence (number of activations) - Drive shopper...

DYSON – AIR PURITY PULSE CHECK

by Chris Grabowski | Jul 16, 2024 | Case Studies, Trade & B2B

B2BMaking the Invisible, Visible LAUNCHING THE DYSON AIR PURITY PULSE CHECK Indoor air quality is a growing issue across the UK and one that businesses need to tackle. But how do you make people care about something they can’t see? We needed to bring the impacts of...

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Consumer pr & brand engagement

Culturally-driven PR That Connects and Converts

Our story-first PR strategies resonate with consumers on a cultural level, with creative executions driving deep engagement and increasing sales. We help brands carve a meaningful presence in people’s lives, whether by boosting brand love and recognition or revitalising brand perception. Through uncovering key human insights, we create PR strategies that amplify brand visibility and influence consumer behaviour, ensuring a greater share of voice and wallet.

Case Studies

STEAMFRESH – HOT & STEAMY

by Chris Grabowski | Nov 22, 2024 | Case Studies, Consumer

ConsumerBriefed to drive awareness and excitement for the launch of Birds Eye’s new range of Steamfresh Meals...we got 'Steamy!!'hot & steamy We partnered with etiquette expert, William Hanson to draft a series of 'Steamy' novels to leave workers hot under the...

TANGO – ‘TAN-GO’

by Chris Grabowski | Sep 5, 2024 | Case Studies, Consumer

ConsumerYes You 'Tan-Go'.. saving summer Everyone loves a holiday...None more so than Gen Z With the big post exam trip to Spain or Greece a coming-of-age defining experience... BUT with the COL crisis these trips were looking increasingly unlikely, with budgets just...

VETOQUINOL – WORMS!!

by Chris Grabowski | Sep 4, 2024 | Case Studies, Consumer

ConsumerWith a spike in cat ownership, and the COL crisis reducing costly vet visits, there was a lack of awareness of the dangers of parasitic-worms.THEY LIVE AMONG US!! Worming treatment producer, Vetoquinol briefed us to address this. Living inside the pet, growing...

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Corporate reputation

Building, Protecting, and Elevating Your Corporate Image

In today’s fast-moving world, corporate reputation is more critical than ever. Our trademarked Action LeadershipTM approach positions brands as active leaders in their field, while our expertise in thought leadership, profiling, and stakeholder engagement strengthens corporate presence.

From crafting compelling narratives and messaging to executing impactful campaigns, we help protect and enhance reputation. Whether it’s proactive risk management or navigating crises and issues, we provide the strategic guidance needed to safeguard what’s taken years to build.

Case Studies

DULUX – ‘CANMESTY’

by Cirkle Team | Sep 13, 2024 | Case Studies, Corporate

CORPORATE REPUTATIONCALLING FOR A 'CANMESTY'DULUX DECORATOR CENTRE We worked with AkzoNobel’s Dulux Decorator Centre in the UK on communicating their commitment to sustainability by promoting their recycling initiative, and engaging their customers in contributing to...

BRITVIC – EMPLOYEE ENGAGEMENT

by Cirkle Team | Aug 13, 2024 | Case Studies, Corporate

CORPORATE REPUTATIONHealthier People, Healthier Planet.EMPLOYEE ENGAGEMENT VIDEOS We worked with Britvic to ensure that their employees feel a strong sense of belonging within the company, in line with their company strategy of Healthier People, Healthier Planet....

Placing preventative oral care at the top of the agenda for Haleon

by Chris Grabowski | Mar 7, 2024 | Case Studies, Corporate

CorporateWorking closely with Haleon, we identified a lack of consistency around the provision of preventative care advice in dental surgeries across the UKPlacing preventative oral care at the top of the agenda for Haleon To better understand this, we commissioned...

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Digital, social media & influencer marketing

Award-Winning Integrated Communications That Drive Results

Our social media, content creation, digital, and influencer teams work across B2B, retail trade, and consumer sectors, ensuring that your products are seen, shared, and sold. With PR and social media intricately woven into every campaign, we strategically place your brand on the right platforms, reaching the right audiences with the right messages. From innovative digital strategies to influencer collaborations, we drive engagement, inspire conversations, and turn awareness into advocacy—delivering measurable results across all channels.