SERVICES
b2b, rETAIL TRADE & SHOPPER SOLUTIONS
Connecting Brands with Customers Through Route to Market Expertise
We craft strategic B2B communications campaigns that not only enhance brand reputation but also drive meaningful customer engagement. From brand marketing to experiential events, trade shows, and content creation, we provide comprehensive solutions that resonate with your key customers. Your customers may be grocery retailers, hospitality chains, veterinary practices, dentists or housing designers. You name the audience, our team will connect you via powerful route to market levers. Whether it’s developing creative communications launch plans for your brands and category strategies, building B2B websites, or delivering top-tier shopper marketing strategies, our expert team brings creative insight and flawless execution to every project.
Case Studies
ARMSTEAD – ARENA CHALLENGE
B2B RETAIL TRADEHot competition leading to hot B2B sales leadsGetting tradies to tackle the Armstead Arena Challenge Picture this… you’re a tradie walking out of Greggs after picking up your morning sausage roll and there’s a competition to win £1,000 worth of...
Green Cuisine – Kit Out Your Community
Using Green Cuisine’s Olympic sponsorship, to bring communities together around the hub of the local store.
Noble Foods
UK’s no. 1 fresh and liquid egg supplier called us in to launch its first ever brand into the foodservice channel.
Consumer pr & brand engagement
Culturally-driven PR That Connects and Converts
Our story-first PR strategies resonate with consumers on a cultural level, with creative executions driving deep engagement and increasing sales. We help brands carve a meaningful presence in people’s lives, whether by boosting brand love and recognition or revitalising brand perception. Through uncovering key human insights, we create PR strategies that amplify brand visibility and influence consumer behaviour, ensuring a greater share of voice and wallet.
Case Studies
ROBINSONS – PURPLE PATCH
Turning the iconic Wimbledon turf purple for the launch of Robinsons Blackcurrant
Captain Birds Eye
Introducing, The Captain’s Summer Swimwear Range Looking to rebuild fame for Captain Birdseye after a relative quiet period during lockdown(s) We partnered with ethical clothing producer BlueBuck, to produce the range, made of recycled sea bound plastic Featuring the...
ALDI – Mistletoe & Whine
In the spirit of Christmas, we offered a mistletoe ‘Olive Branch’ of peace from Aldi to supermarket Marks and Spencer.
Corporate reputation
Building, Protecting, and Elevating Your Corporate Image
In today’s fast-moving world, corporate reputation is more critical than ever. Our trademarked Action LeadershipTM approach positions brands as active leaders in their field, while our expertise in thought leadership, profiling, and stakeholder engagement strengthens corporate presence.
From crafting compelling narratives and messaging to executing impactful campaigns, we help protect and enhance reputation. Whether it’s proactive risk management or navigating crises and issues, we provide the strategic guidance needed to safeguard what’s taken years to build.
Case Studies
Premier Foods – Building Employer Brand
Showcasing just what makes Premier Foods such an attractive employer and great place to work
MARS PETCARE – State of the Pet Nation report
Widespread editorial news coverage was supported by a series of high-profile interviews.
MARS PETCARE – PARTNERS FOR LIFE
Mental health in the LGBT community is suffering, exacerbated by the lockdowns and isolation that the pandemic has brought to our lives…
Digital, social media & influencer marketing
Award-Winning Integrated Communications That Drive Results
Our social media, content creation, digital, and influencer teams work across B2B, retail trade, and consumer sectors, ensuring that your products are seen, shared, and sold. With PR and social media intricately woven into every campaign, we strategically place your brand on the right platforms, reaching the right audiences with the right messages. From innovative digital strategies to influencer collaborations, we drive engagement, inspire conversations, and turn awareness into advocacy—delivering measurable results across all channels.
Case Studies
VETOQUINOL – DRONCIT
B2B RETAIL TRADETackling tapeworm awareness for VetoquinolMAKING DOG POO SPLAT ACROSS THE HEADLINES If we asked you the question ‘have you ever spotted someone leaving a dog poo somewhere they shouldn’t have?’, we know what your answer will be. Yes. It happens all...
Let’s have a chat
Email us with your burning questions:
Drop Cirkle a message and we’ll be in touch:
Corporate Reputation:
tommy.gibbs@cirkle.com
B2B & Trade:
amy.searle@cirkle.com
Consumer:
kate.gibson@cirkle.com
Digital & Social:
andrew.boyers@cirkle.com