STEAMFRESH

Consumer

Briefed to drive awareness and excitement for the launch of Birds Eye’s new range of Steamfresh Meals…we got ‘Steamy!!’

hot & steamy

We partnered with etiquette expert, William Hanson to draft a series of ‘Steamy’ novels to leave workers hot under the collar.

The presenter of hit podcast, ‘Help I Sexted My Boss’, tapped into his sensual side for a series of three ‘seductive’ audio bites / books aimed at bringing a delicious dash of excitement to lunchtimes.

Consumers can listen to the ‘Steamfresh Sedutions’ series on YouTube whilst they wait for their lunch to cook, getting people feeling hot and steamy about Steamfresh Meals.

160M

Total Reach

40+

TOTAL PIECES OF MEDIA COVERAGE SECURED

8

PIECES OF national

media coverage

Post campaign, over half (53%) of respondents would try Steamfresh Meals for lunch – an increase of 7% (49% pre-campaign).

With over half (54%) of respondents would buy Steamfresh Meals – an increase of 10%

*Impakt Report

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