Tango X Prince's Trust

CAN-riculum VITAE

As a brand who aims to champion youth culture, Tango reached out to the Prince’s Trust, to support their work and help a Gen-Z audience particularly hard-hit by Covid

Knowing that our (shared) audience were unlikely to read traditional careers media, we turned to something we know they picked up all the time…

The humble Tango can…

Turning Tango cans into CVs of inspirational, relatable, individuals whose lives have been transformed by the Trust.

+8%

brand recall amongst 16-24 year olds

+4%

Awareness of Tango’s partnership with the Prince’s Trust

30+

pieces of coverage with a reach of 39,234,663

Creating a spike of enquiries to the Trust, and a shift in the perceptions of the Tango brand by the target audience.

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