tango
Consumer
Yes You ‘Tan-Go’..
saving summer
Everyone loves a holiday…None more so than Gen Z
With the big post exam trip to Spain or Greece a coming-of-age defining experience…
BUT with the COL crisis these trips were looking increasingly unlikely, with budgets just not stretching far enough
So this summer we came to the rescue of these beleaguered Gen Zders offering up free flights to Majorca…
BUT flights that came with a catch, in return they had to become walking spray tanned billboard for Tango (boldly wearing the Tango logo on their chest / back / buns…)
310m
Total Reach
1.6m
true social reach
100%
campaign messaging
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