VETOQUINOL

Consumer

With a spike in cat ownership, and the COL crisis reducing costly vet visits, there was a lack of awareness of the dangers of parasitic-worms.

THEY LIVE AMONG US!!

Worming treatment producer, Vetoquinol briefed us to address this.

Living inside the pet, growing to over 16ft, featuring hooks, suckers and able to kill the host, parasitic -worms are a tiny but terrifying foe. To highlight this we took inspiration from 80’s horror-movie posters…

Quite literally blowing up the problem.

Using photomicrography to show the unseen and unknown horrors that cats are battling…Making worms the stars of their very own B-movie inspired imagery

310M

Total Reach

100%

KEY MESSAGING FEATURED

10

PIECES OF national

media coverage

A campaign that turned a perceived tiny, almost unknown problem into massive terrifying headline news. Capturing imagery to shock cat owners into action and creating awareness of the very serious threat of parasitic worms pose. Dialling up Vetoqinol’s position in the industry the experts on the subject, whilst making consumer aware of Drontol and Dronspot as the solution.

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