VICKI BAKER

HEAD OF RETAIL TRADE

Since joining Cirkle in 2013, Vicki has worked across retail, on-trade and foodservice accounts, including Premier Foods, PepsiCo, Britvic, Mars Petcare, *shopt and Ferrero. Vicki has built a wealth of experience in retail trade comms and was instrumental in the recent launch of the agency’s Retailer Inner Cirkle advocacy group of symbol and independent retailers. Vicki’s strong industry relationships sees her on the judging panel for the Retail Industry Awards and FWD Gold Medal Awards, representing Cirkle at these key calendar events each year. Her previous experience includes consumer PR for chefs, restaurants and bars, demonstrating her ability to adapt to varying client briefs and needs.​