WALKERS

All I Want For Christmas

Christmas parcels embedded with video-book tech. to showcase the new TVC (as well as branded noise cancelling headphones to parody the ad.), were surprise-dropped to media to make an impact.

100%

of target trade media

+200%

EXCEEDED PRINT AND ONLINE COVERAGE KPIS

Exceeding Expectations

Exceeded print and online coverage KPIs by +200% with editorial included in all leading titles including Asian Trader, The Grocer, Convenience Store, Forecourt Trader, Retail Newsagent and Wholesale Manager.

We made an even louder noise than the global superstar, achieving blanket headline-grabbing editorial in 100% of target trade media.

More Trade & B2B Case Studies

PEPSICO – FLAMIN’ HOT

B2B RETAIL TRADECreating FOMO for the UK's hottest launchigniting trade influencers To unlock distribution points, create FOMO and support the HOTTEST launch of 2024 in the crisps & snacks category, we shone a light on the importance of B2B influencers by working...

GUINNESS – LOVELY DROPS

B2B RETAIL TRADEDriving Convenience Summer Saleslovely day for a guinness We were tasked with creating a standout execution plan for Guinness Lovely Drops to: - Drive convenience customer FOMO via executional excellence (number of activations) - Drive shopper...

DYSON – AIR PURITY PULSE CHECK

B2BMaking the Invisible, Visible LAUNCHING THE DYSON AIR PURITY PULSE CHECK Indoor air quality is a growing issue across the UK and one that businesses need to tackle. But how do you make people care about something they can’t see?  We needed to bring the impacts of...

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