WALKERS
All I Want For Christmas
Christmas parcels embedded with video-book tech. to showcase the new TVC (as well as branded noise cancelling headphones to parody the ad.), were surprise-dropped to media to make an impact.
100%
of target trade media
+200%
EXCEEDED PRINT AND ONLINE COVERAGE KPIS
Exceeding Expectations
Exceeded print and online coverage KPIs by +200% with editorial included in all leading titles including Asian Trader, The Grocer, Convenience Store, Forecourt Trader, Retail Newsagent and Wholesale Manager.
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We made an even louder noise than the global superstar, achieving blanket headline-grabbing editorial in 100% of target trade media.
More Trade & B2B Case Studies
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